New harvest · Guji, Ethiopia
Coffee, roasted the day it ships.
Small-farm coffee delivered every two weeks. Pause or skip any time.
Free shipping
Get your customers’ POVs
before they see your work.
Bring in POVs: describe anyone and meet them in seconds. Watch what they notice, then ask them why.
POVS is a desktop app for Mac and Windows. Open this page on your computer to download it.
7-day free trial · then $29.99/mo
Your POVs
Thousands will see your work. Meet the ones who matter first.
Describe the people your work is for, and they’re POVs in seconds. They look at it before anyone else does, each in their own way.
- PhilipFounder · Decides fast
- JakeDesigner · Sees every detail
- MayaGrowth · Wants proof
- NoahProduct · Tries every flow
How it works
Every POV, a shortcut away.
Describe them once, then bring them into anything you make.
01POVs
Describe anyone. Meet them in seconds.
A POV is someone who looks at your work. Describe them in a sentence or two, or start from a fresh perspective. They stay yours: the same Sarah in every Test.
- Created from your brief
- Or a fresh perspective
- The same POV in every Test
Find a Test or a POV⌘KTestsPOVsYour POVsSarahAlexTomDavidYour screen⇧⌘PPOVs4+ NewSarahCustomerlooking at 02AlexSkepticTomPower userDavidCFOSarahCustomer
In her thirties, works in operations at a mid-sized company. Practical and busy: open to new things, but wants to understand quickly what something is and whether it’s for her.
In TestsLoam · HomepageLoam · Pricing
02Look at it
Press ⇧⌘P on anything. They look, each in their own way.
Your Figma frame, your localhost build, your ad: select it on your screen (Ctrl Shift P on Windows). Each POV looks, reacts in their own words, and answers why.
- What they notice
- What puts them off
- What they question
New harvest · Guji, Ethiopia
Coffee, roasted the day it ships.
Small-farm coffee delivered every two weeks. Pause or skip any time.
Free shipping
a subscription?says who?#quick-povs01 · Homepage
Sarah noticed
“Every two weeks”: so it’s a subscription?Alex noticed
“Roasted the day it ships.” I’d want to see that somewhere.Ask them why…
03Tests
Keep what they saw. Watch it again through their eyes.
Every time POVs look at something, it’s kept as a Test: who looked, what each of them said in their own words, and the screen it came from. Open it next week, and it’s all still there.
- Who looked
- What each of them said
- The screen it came from
New harvest · Guji, Ethiopia
Coffee, roasted the day it ships.
Small-farm coffee delivered every two weeks. Pause or skip any time.
Free shipping
Find a Test or a POV⌘KTestsPOVsYour POVsSarahAlexTomDavidYour screen⇧⌘PTestsLoam · PricingDemo TestLoam · Pricing
Sarah · Alex · Tom · 2 views · Today, 14:02
01 HomepageNew harvest · Guji, Ethiopia
Coffee, roasted the day it ships.
Small-farm coffee delivered every two weeks. Pause or skip any time.
Free shipping
02 PricingSubscriptions
Fresh coffee, on your schedule.
Every two weeks
$18 a bag
About $0.60 a cup
Every week
$32 two bags
About $0.55 a cup
Free shipping. Pause, skip or cancel any time.
What each POV said
SarahI’d want to know what’s in the first bag before I pick a plan.
Alex“Roasted the day it ships” again. I’d still want to see it.
TomEvery two weeks is clear. $18 for one bag I can work out.
Start today
Start your 7-day free trial and meet your first POVs in seconds.
POVS is a desktop app for Mac and Windows. Open this page on your computer to download it.
7-day free trial · then $29.99/mo